What do you think of BENCH. BBQ Jackets (pic)?

bench isn't really my thing, and most of my friends don't wear it either. But if you're into that look then it'd be perfect. I know alot of people at my school wear them so it must be a popular thing or something. That being said, the design of that one is alright, it doesn't scream "I'm material, look at the huge label on my arm". Even the back is alright.